Gamification of Festivals and Celebrations with FreeGen GO Quest Routes
The goal of any festival or celebration is to provide visitors with the most vibrant emotions. Engaging programs and well-chosen headliners ensure the event's appeal. But imagine if you find yourself not just at a festival, but in a GAME with an exciting plot that utilizes the entire territory and decorations of the festival. With missions seamlessly flowing from online to offline and back, realities change according to the festival theme. During the mission, visitors will not only learn the history and grasp the key messages intended by the festival organizers, but they will also be engaged in brand sales at various locations. The chance to earn gaming currency and use it to purchase festival merchandise or souvenirs—and even to win a grand prize, such as an electric scooter—serves as a decisive motivator and a key factor in engaging participants and retaining customers at the festival. ATLAS WEEKEND QUEST ATLAS WEEKEND is the largest music festival in Ukraine, and for the...